Vadela is a creative social storytelling collective based out of Orlando. As their only Lead Writer hire, I have crafted their voice from scratch – a witty, creative, educational and conversational voice that tells our story and can be tweaked to tell other brands’ stories. I take the lead on all written content (scripts, on-screen text, web and social copy, and internal written content). I normally tell them this: the less boundaries and guidelines the better.
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