Created value-centric, user-focused, and brand-conscious copywriting best practices.
Trained 100s of CSMs on copywriting best practices.
Founding member of Wunderkind’s Copywriting Team. Hiring of copywriters drove an increase in email and text performance for our clients. Drove an increase in client satisfaction with the creative team, due to their brand voice needs being met.
Wrote high-performing, targeted creative messaging for big-name brands like Forever 21, Gucci, Birddogs, Saucony, Moore’s Clothing, Clocks & Colours, House of Spoils, Apothekary, HelloFresh and Oats Overnight.
Leading a team of 5 of the most creative writers in the behavioral marketing industry.
Led research on AI prompt engineering’s use in the brand voice scouting process. Slashed brand voice scouting times from 3 hours to 30 minutes on average.